{"id":40193,"date":"2025-07-29T16:32:49","date_gmt":"2025-07-29T14:32:49","guid":{"rendered":"https:\/\/www.tranquil.it\/new-logo-same-direction-a-new-symbol-to-carry-our-vision-forward\/"},"modified":"2025-07-29T16:39:06","modified_gmt":"2025-07-29T14:39:06","slug":"new-logo-same-direction-a-new-symbol-to-carry-our-vision-forward","status":"publish","type":"post","link":"https:\/\/www.tranquil.it\/en\/new-logo-same-direction-a-new-symbol-to-carry-our-vision-forward\/","title":{"rendered":"New logo, same direction: a new symbol to carry our vision forward"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ background_color=”#1a0a40″ background_enable_image=”off” custom_margin=”0px||50px|||” custom_padding=”32px||25px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”40px|0px|34px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_post_title meta=”off” featured_image=”off” text_color=”light” _builder_version=”4.27.4″ text_orientation=”center” global_colors_info=”{}”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” min_height=”131px” custom_padding=”40px||0||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider color=”#1a0a40″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_text admin_label=”Texte” _builder_version=”4.27.4″ custom_margin=”||0px” custom_padding=”||0px” global_colors_info=”{}”]<\/p>\n

At Tranquil IT, we are pleased to present our new logo. <\/span><\/p>\n

This visual change is not just a makeover: it is a way for us to lay the foundations for a clearer, stronger and more committed message.<\/span><\/p>\n

It is a continuation of what we have always stood for: tranquillity, independence and alternative solutions in the world of IT. <\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.tranquil.it\/wp-content\/uploads\/Logo-TranquilIT_RVB.png” title_text=”Logo TranquilIT_RVB” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_margin=”-7px|||||” custom_padding=”3px|0px|0|0px|false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” custom_margin=”||0px|||” custom_padding=”||0px|||” global_colors_info=”{}”]<\/p>\n

A stork full of meaning<\/span><\/h2>\n

[\/et_pb_text][et_pb_text module_class=”puces-check” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”|0px||||” global_colors_info=”{}”]<\/p>\n

At the heart of this new logo is a stork. This animal was not chosen at random.<\/span><\/p>\n

For us, it is a totem:
It is a migratory bird, like the data that circulates, the updates and the software that spread across networks thanks to our WAPT solution. It also evokes the collective imagination of package transport, a direct metaphor for our core business.
But this stork goes further. It carries a flag, a powerful symbol of our independence and commitment in a sector dominated by large multinationals. On this flag, the letters \u2018IT\u2019 reaffirm our roots and our desire to offer an ethical and controlled alternative.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” custom_margin=”||0px|||” custom_padding=”||0px|||” global_colors_info=”{}”]<\/p>\n

A company committed to free, responsible, and human IT<\/span><\/h4>\n

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This logo is part of a deeper approach: affirming our purpose<\/strong>.<\/span><\/p>\n

\n

To guarantee peace of mind for companies that want to ensure their IT independence through alternative software solutions.<\/strong><\/span><\/p>\n<\/blockquote>\n

This peace of mind<\/strong> \u2014 which is reflected in our name \u2014 is a strong emotional benefit<\/strong>. It goes beyond technology: it speaks to the person, often a professional under pressure, from whom we want to remove doubt, mental strain, and give back control<\/strong>.<\/span>
Faced with a technological world that can sometimes be opaque, locked down, and imposed, we give back the keys<\/strong> to those who want to keep control of their IT<\/strong>, with complete confidence.<\/span><\/p>\n

We position ourselves as a committed alternative<\/strong> to giants who too often impose their practices: planned obsolescence<\/strong>, surveillance<\/strong>, closed models<\/strong>, lack of transparency<\/strong>… We believe in a different kind of IT: ethical, sustainable, respectful of privacy<\/strong> and close to its users<\/strong>.<\/span><\/p>\n

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An authentic culture<\/span><\/h4>\n

[\/et_pb_text][et_pb_text module_class=”puces-check” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

This new logo is also a nod to our culture<\/strong>:<\/span><\/p>\n

    \n
  • \n

    A culture of IT management<\/strong> and common sense: we understand our customers because we know what they are going through.<\/span><\/p>\n<\/li>\n

  • \n

    A do-it-yourself culture<\/strong> that is at the very heart of the company. <\/span><\/p>\n<\/li>\n

  • \n

    A culture of free software<\/strong> and <\/span>user-friendliness.<\/span><\/strong><\/p>\n<\/li>\n<\/ul>\n

     <\/p>\n

      <\/ul>\n

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      Perhaps this logo will evolve again one day. But our convictions remain unchanged. We will continue to defend reliable and transparent IT, to support those who want to take back control, and to work for a digital future.<\/span><\/p>\n

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      The company, its history and vision<\/h2>\n

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      At Tranquil IT, we are pleased to present our new logo. This visual change is not just a makeover: it is a way for us to lay the foundations for a clearer, stronger and more committed message. 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